Sunday, March 4, 2012

Korean comeback

* Korean automakers are enjoying an upswing, but the supply chain is still struggling.

It was not so long ago the South Korean auto industry was ready to take over the world - at least that's what its carmakers said.

Hyundai Motor, Kia Motor, Samsung Motors and Daewoo Motor all had big plans in the mid-- 1990s. They were each going to be in the world's top 10 vehicle manufacturers by 2000.

Even little Ssangyong, maker of sport utility vehicles, was doing deals with MercedesBenz for engines and employing European stylists to add flair.

Then it all went horribly wrong. The Asian economic crisis of 1997 not only applied the financial brakes but the Korean …

No comments:

Post a Comment